Performance is tested against three core attributes that measure the products ability to perform in a variety of situations. These attributes are given a score out of 10 with the combined total giving a score for the category.
Features
We are looking for great, value-adding features, not just how many there are. Do they increase your ability to use the item or make it practical for many uses?
Build quality
How long will it last? We look out for durable materials that meet the application needed. Do they meet the demands of the user, limit waste and are easily replaced?
Ease of use
How fast and easy are you up and running? Is it simple to use on a daily basis and does it meet expectations? We value products that empower you not drag you down.
We value form as well as function. Design looks at the outer aesthetic and simplicity of the product as well as it’s uniqueness.
Aesthetic
We appreciate gear that is beautiful to look at and seamlessly blends into your lifestyle. Products that match you aspirations as well as your journey.
Simplicity
Good design should be easy to use and understand. It should feel organic and not bloated, elegant and a joy to use.
Uniqueness
We look for true originality or at least a 10x upgrade. Products should be a showcase of innovation and inspire you through their form.
Your experience matters from decision-making to post-purchase. How you interact with both the product and brand is key to crafting a great item.
Value
What makes a product worth its weight in gold? We assess the items compared value to both you as a consumer and as the brand manufacturer.
Service
How does the brand treat you as a customer? We look at the reviews across the web, first-hand accounts and our own experience. How does the brand make you feel valued?
Demand
We look for great products that are being used by many people. A score that really represents the voice of the crowd.